What Is SE Ranking?
SE Ranking is an SEO platform for tracking search rankings, auditing websites and researching keywords. It also checks backlinks, studies competitors and builds reports. Work is organized into projects, and each project is tied to one website. The Core and Growth plans include SE Visible, a tool that tracks how your brand appears in AI search. SE Ranking also offers an API and MCP access for AI assistants.
Who Should Use SE Ranking?
SE Ranking is useful for SEO agencies, in-house marketing teams and freelancers who manage several websites. Teams can add manager seats and use guest links to share work. Agencies can add an Agency Pack for white-label reports and client seats. Before you start, check how many projects, keywords and pages you need, since limits change by plan.
How Does SE Ranking Work?
- Start the 14-day free trial. No credit card is needed.
- Create a project and add the website you want to track.
- Add keywords and locations to track in the Rank Tracker.
- Run a Website Audit to find technical and on-page issues.
- Use the research tools and Report Builder to study competitors, check backlinks and share reports.
SE Ranking Pricing and Plans
The screenshot shows two plans: Core and Growth. Core costs $103.20 per month, with $129.00 crossed out. Growth costs $223.20 per month, with $279.00 crossed out. The screenshot does not label the billing period. SE Ranking's pricing page text lists these lower prices as the annual rate and the crossed-out prices as the monthly rate. Both plans have a 14-day trial with no credit card. The plans differ mostly in projects, manager seats, daily keywords and audit pages. The screenshot does not show Enterprise pricing or add-ons.
| Plan | Price | Billing | Main Features and Limits |
|---|---|---|---|
| Core | $103.20 per month ($129.00 crossed out) | Yearly | 10 projects, 1 manager seat, 2k keywords tracked daily, 250k audit pages per month |
| Growth | $223.20 per month ($279.00 crossed out) | Yearly | 30 projects, 3 manager seats, 5k keywords daily, 2M audit pages, historical data |
Official pricing page: https://seranking.com/pricing
Is SE Ranking Free?
SE Ranking has no permanent free plan. It offers a 14-day free trial with full access and no credit card needed. SE Ranking also offers some free tools on its website that you can use without an account. After the trial, you need a paid plan to keep tracking. Trial limits may be lower than the Core plan limits.
SE Ranking Key Features
Rank Tracker
The Rank Tracker follows your search positions by location and device. SE Ranking says it covers Google desktop and mobile, Bing, Yahoo and YouTube. It can also compare competitors and watch SERP features, such as featured snippets. Core tracks 2k keywords daily, and Growth tracks 5k.
Website Audit
The Website Audit checks a site for technical and on-page problems. It covers crawlability, indexability, mobile use, security and structured data. Core allows 250k pages per month in audits, and Growth allows 2M. The screenshot lists a website and on-page audit on both plans.
Keyword and Competitor Research
SE Ranking offers keyword research with search volume, difficulty and intent. Its competitor research shows the keywords, pages and traffic of other sites. The screenshot lists unlimited keyword, competitor and backlink research on Core and Growth.
Backlink Tools
The Backlink Checker shows referring domains and anchor text for any site. A Backlink Monitor tracks your own links. This helps with link checks and competitor comparison.
SE Visible for AI Search
SE Visible tracks brand mentions, citations and sentiment in AI search. Both plans include 25 prompts daily and 5 AI engines. SE Ranking says it covers AI Overviews, AI Mode, Gemini, Perplexity and ChatGPT. SE Visible is a sister product, and larger AI limits cost extra.
Reports, Integrations and API
Report Builder makes reports for teams or clients. SE Ranking connects to GA4, Google Search Console, Data Studio and Matomo, according to the screenshot and its site. Core includes 25K API credits and Growth includes 100K. Both include MCP access.
Should You Use SE Ranking?
SE Ranking is an all-in-one SEO and search-intelligence suite well suited for marketing agencies, consultants and growth teams managing multiple client domains. Its balance of daily rank tracking, technical auditing and SE Visible AI search monitoring makes it a comprehensive platform, although users should evaluate plan limits and add-on costs before choosing between Core and Growth. This overview is based on publicly available product information and is not a hands-on review.
Pros and cons
Pros
- Covers rank tracking, audits, research, backlinks and reports in one platform.
- Has a 14-day trial with no credit card needed.
- Includes SE Visible with AI visibility tracking on both plans.
- Includes API credits and MCP access on both plans.
Cons
- There is no permanent free plan.
- Core includes only 1 manager seat and 10 projects, and extra seats cost more.
- Core keeps 6 months of historical data. Growth keeps all-time data.
- Add-ons, such as the Agency Pack and a larger AI visibility add-on, cost extra.
Popular SE Ranking use cases
Tracking Rankings for Clients
Follow keyword positions by location and device for each website project.
Running Technical SEO Audits
Find crawl, index and on-page problems on a website and watch them over time.
Checking Competitors and Backlinks
See competitor keywords and top pages, and check backlinks for any domain.
Watching Brand Visibility in AI Search
Use SE Visible to follow brand mentions and sentiment across AI search engines.
Frequently asked questions
Is SE Ranking free?
SE Ranking has no permanent free plan. It offers a 14-day free trial with no credit card needed, plus a few free tools you can use without an account. Paid plans start at $103.20 per month on the screenshot.
What are the limits of the SE Ranking free trial?
The trial lasts 14 days and needs no credit card. SE Ranking says it includes 10 projects, 750 tracked keywords per day and 20 AI prompts per day. These limits are lower than Core. Check the live page for current trial limits.
What is the difference between Core and Growth?
Core has 10 projects, 1 manager seat and 2k daily keywords. Growth has 30 projects, 3 seats and 5k daily keywords. Growth also adds historical data across the project lifetime, guest links, page changes monitoring, dedicated support and onboarding.
Does SE Ranking track AI search?
Yes. Both plans include SE Visible, with 25 prompts daily and 5 AI engines. It tracks brand mentions, citations and sentiment. Larger AI visibility limits are sold as an add-on.
Does SE Ranking have an API?
Yes. The screenshot shows 25K API credits on Core and 100K on Growth, plus MCP access. SE Ranking also sells API credits as an add-on and a standalone product.
