What Is Moz?
Moz is SEO software that helps businesses track their search visibility. Its plans list tracked sites, tracked keywords and pages crawled each month. Newer AI and GEO features show how a brand appears in AI search. GEO means getting your brand mentioned in AI answers. The plans include AI Visibility Dashboards, tracked prompts and AI Content Briefs.
Who Should Use Moz?
Moz is useful for small businesses, growing teams and agencies that want SEO tracking and AI search tracking in one place. The Standard plan is for small businesses that need the basics. The Medium and Large plans add more users, sites, keywords and prompts. Before you buy, check how many sites and keywords you need to track.
How Does Moz Work?
- Choose a plan, or use the "Try it free" link shown on the Medium plan.
- Add the websites you want to track. Standard allows 3 tracked sites.
- Add the keywords you want to follow each month.
- Add prompts, which are questions people might ask an AI tool, and check AI Visibility Dashboards.
- Create AI Content Briefs, which are outlines for new content, and review the results.
Moz Pricing and Plans
The screenshot shows three plans: Standard, Medium and Large. In monthly view, Standard costs $99 USD per month, Medium costs $179 and Large costs $299. The screenshot also shows yearly prices of $79, $143 and $239 per month. The page says paying yearly saves 20%. The plans differ mostly in users, tracked sites, tracked keywords, pages crawled and AI prompts. Large includes everything in Medium with 2x higher quotas. The screenshot does not show other plan types, add-ons or API pricing.
| Plan | Price | Billing | Main Features and Limits |
|---|---|---|---|
| Standard | $99/month, or $79/month when paid yearly | Monthly or yearly | 1 user, 3 tracked sites, 300 keywords per month, 150 tracked prompts |
| Medium | $179/month, or $143/month when paid yearly | Monthly or yearly | 2 users, 10 tracked sites, 1,500 keywords per month, 300 tracked prompts |
| Large | $299/month, or $239 per month when paid yearly | Monthly or yearly | 3 users, 25 tracked sites, 3,000 keywords per month, 600 tracked prompts |
Official pricing page: https://moz.com/pricing
Is Moz Free?
The screenshot shows no free plan. The Medium plan has a "Try it free!" link, but it does not show how long the trial lasts or what it includes. The other plans only show a "Sign up now!" button. Check Moz's pricing page for the current trial terms before you sign up.
Moz Key Features
AI Overviews by Keyword
All three plans list AI Overviews by Keyword. Based on the name, it relates to Google AI Overviews for the keywords you track. The screenshot does not explain how it works, so check Moz's own description before relying on it.
AI Visibility Dashboards and Tracked Prompts
Moz lists AI Visibility Dashboards and tracked prompts. Standard has 3 dashboards and 150 prompts. Medium has 6 dashboards and 300 prompts. Large has 12 dashboards and 600 prompts.
Tracked AI Models
Each plan tracks 3 AI models, listed as GPT, Gemini and Google AI Mode. Prompt tracking runs weekly on all three plans. This matters if you need daily updates, because the screenshot does not show a daily option.
AI Prompt Suggestions
All plans include AI Prompt Suggestions research. The screenshot lists it as a research feature for AI search, but does not describe how it works.
AI Content Briefs
Standard includes 2 AI Content Briefs per month. Medium includes 10, which Moz says is 5 times more than Standard. Large includes 50, which is 5 times more than Medium.
Tracked Sites, Keywords and Crawled Pages
Each plan has monthly quotas. Standard allows 3 tracked sites, 300 tracked keywords and 400K pages crawled. Medium allows 10 sites, 1,500 keywords and 2M pages. Large allows 25 sites, 3,000 keywords and 5M pages.
Should You Use Moz?
Moz is a reliable choice for businesses, marketing consultants and growing teams looking to unify traditional keyword rank tracking with generative engine optimization (GEO) and AI visibility metrics. While there is no continuous free tier, Moz provides clear monthly site and keyword allowances alongside content brief automation to help streamline organic search campaigns. This overview is based on publicly available product information and is not a hands-on review.
Pros and cons
Pros
- Shows clear limits for users, sites, keywords and crawled pages.
- Tracks 3 AI models: GPT, Gemini and Google AI Mode.
- Yearly billing is listed at a lower monthly price on every plan.
- Includes AI Content Briefs on every plan.
Cons
- Standard includes only 1 user, 3 tracked sites and 300 keywords per month.
- Prompt tracking is weekly on all three plans.
- Standard has only 2 AI Content Briefs per month.
- The screenshot shows no free plan, and the trial terms are not shown.
Popular Moz use cases
Tracking Keyword Rankings
Add the keywords you care about and follow them each month, up to your plan's limit.
Checking AI Overviews
Use AI Overviews by Keyword to see how your tracked keywords relate to AI results.
Watching Brand Mentions in AI Tools
Track prompts across GPT, Gemini and Google AI Mode with AI Visibility Dashboards.
Planning New Content
Use AI Content Briefs to outline new pages, and use AI Prompt Suggestions to find questions to cover.
Frequently asked questions
Is Moz free?
The screenshot shows no free plan. The Medium plan has a "Try it free!" link, but it does not show how long the trial lasts. Paid plans start at $99 per month, or $79 per month when paid yearly.
What are the limits of the Moz free trial?
The screenshot does not show the trial length, credit card rules or limits. It only shows a "Try it free!" link on the Medium plan. Check Moz's pricing page before you start, because trial terms can change.
How many users does Moz include?
Standard includes 1 user. Medium includes 2 users. Large includes 3 users. The screenshot does not show the price of adding more users.
Which AI models does Moz track?
Each plan lists 3 tracked AI models: GPT, Gemini and Google AI Mode. Prompt tracking runs weekly. Standard has 150 tracked prompts, Medium has 300 and Large has 600.
How much does Moz cost if I pay yearly?
The screenshot shows $79 per month for Standard, $143 per month for Medium and $239 per month for Large when you pay yearly. The page says yearly billing saves 20%. Check the live page for the total yearly charge.
