What Is Looka?
Looka is an AI-powered logo and brand design platform. Users can create a logo with AI, change its colors, symbols and sizing, and preview it on mockups. Looka also sells logo files and a Brand Kit.
A Brand Kit includes ready-made materials such as business cards, social media designs and email signatures that match your logo. One plan also includes an AI-generated website.
Who Should Use Looka?
Looka is useful for new business owners and freelancers who need a logo without hiring a designer. Small businesses can use the Brand Kit to create matching business cards, social media designs and email signatures.
Before buying, check which logo files you need. The Basic Logo Package includes only one low-resolution PNG file.
How Does Looka Work?
- Visit Looka and start a new logo design.
- Browse the AI-generated logo options and choose a design you like.
- Customize the colors, symbols and sizing using the editor.
- Preview your logo on mockups such as T-shirts and pens.
- If you purchase a Brand Kit, use its templates to create business cards, social media designs and other branded materials.
Pricing Plans of Looka
Looka offers two payment options: yearly subscriptions and one-time logo purchases. The Brand Kit costs $96 per year, while the Brand Kit Web costs $129 per year and includes an AI-generated website.
For one-time purchases, the Basic Logo Package costs $35 and includes one low-resolution PNG file. The Premium Logo Package costs $72 and includes multiple high-resolution file formats. The provided pricing screenshots do not show monthly billing options or prices for ecommerce and other add-ons.
| Plan | Price | Billing | Main Features and Limits |
|---|---|---|---|
| Brand Kit Subscription | $96 per year | Annually | Unlimited logo changes, 300+ ready-to-use branded assets and logo ownership after the subscription ends |
| Brand Kit Web Subscription | $129 per year | Annually | Everything in Brand Kit, plus an AI-generated website |
| Basic Logo Package | $35 | One-time | One low-resolution PNG logo file |
| Premium Logo Package | $72 | One-time | PNG, EPS, SVG and PDF files, multiple color variations, transparent backgrounds, unlimited post-purchase changes and full ownership |
See the official Looka pricing page for current prices.
Is Looka Free?
No free plan appears in the provided pricing screenshots. All four listed options are paid. Looka's homepage invites visitors to get started for free, but it does not clearly explain what is included in the free experience.
Before creating a logo, check what you can preview and download without paying. The provided screenshots list downloadable logo files only under paid options.
Key Features of Looka
AI Logo Maker
Looka uses AI to generate logo options based on your preferences. Users can customize colors, symbols and sizing through the editor. They can also preview their logos on real-life mockups, including T-shirts and pens.
Logo Files
Looka's homepage advertises 15+ logo files, including SVG, PNG, EPS and PDF formats, with black-and-white, color and transparent versions. SVG and EPS are vector formats that allow logos to be resized without losing image quality. The available files depend on the package you purchase.
Brand Kit Templates
The Brand Kit uses your logo, colors and fonts to create matching branded materials. These include social media profiles, social posts, business cards, email signatures, letterheads, invoices, brand guidelines and more than 300 ready-to-use branded assets.
Social Media Templates
Looka provides ready-to-use social media designs that match your brand. Users can customize profile pictures and cover photos for platforms such as YouTube and Facebook. They can also create social media posts and stories using platform-specific sizes.
Business Card Designs
The Brand Kit includes business card templates, with 20 designs available as starting points. Users can customize these designs to match their brand and send the finished files to a printing service.
AI-Generated Website
The Brand Kit Web Subscription includes an AI-generated website alongside the other Brand Kit features. However, the provided screenshots do not specify website limitations, hosting details or ecommerce options.
Pros and cons
Pros
- The Premium Logo Package requires a one-time payment of $72.
- The Premium package includes full ownership, unlimited post-purchase changes and lifetime technical support.
- The Brand Kit includes business cards, social media designs, email signatures, letterheads, invoices and brand guidelines.
- Users retain ownership of their logo even after their Brand Kit subscription ends.
- Looka allows users to create logos without professional design skills.
Cons
- The Basic Logo Package includes only one low-resolution PNG file.
- Brand Kit subscriptions are billed annually.
- The provided pricing screenshots do not show monthly subscription options.
- An AI-generated website is included only with the $129-per-year Brand Kit Web Subscription.
- The provided pricing screenshots do not list a free plan.
Popular Looka use cases
Startup Logos
New businesses can create logos and download them in different file formats for websites, products and business documents.
Business Cards and Print Materials
Small businesses can use the Brand Kit to create matching business cards, letterheads and invoices.
Social Media Profiles and Posts
Freelancers and businesses can create profile pictures, cover photos, posts and stories using consistent brand colors and fonts.
Small Business Websites
Businesses that need a basic website can use the AI-generated website included in the Brand Kit Web Subscription.
Frequently asked questions
Is Looka free?
The provided pricing screenshots do not show a free plan. The listed options cost $35 and $72 as one-time purchases, or $96 and $129 per year for subscriptions. Although Looka's homepage invites visitors to get started for free, it does not specify what is included.
What does the Looka Basic Logo Package include?
The Basic Logo Package costs $35 as a one-time payment and includes one low-resolution PNG logo file. It does not list additional file formats, color variations or support. The Premium Logo Package costs $72 and offers more file formats and features.
Do I own my Looka logo?
The pricing screenshots specify full ownership for the Premium Logo Package. They also state that users retain full ownership of their logo after their Brand Kit subscription ends. Ownership terms for the Basic Logo Package are not listed, so check Looka's terms before purchasing.
Can Looka make a website?
Yes. The Brand Kit Web Subscription costs $129 per year and includes everything in the Brand Kit, plus an AI-generated website. The provided screenshots do not specify website limitations or ecommerce pricing.
What file types does Looka provide?
The Premium Logo Package includes PNG, EPS, SVG and PDF files, along with multiple color variations and transparent backgrounds. The Basic Logo Package includes only one PNG file. The Brand Kit also lists high-resolution and vector logo files.
