What Is Coolors?
Coolors is a color palette generator for designers and creators. Users press the spacebar to make a new palette, or browse millions of ready palettes. They can also pick colors from an image and check contrast to see if text is easy to read. Palettes can be saved in projects and exported in formats such as PDF, image, CSS and SVG. Coolors also has an AI chat helper called Color Bot.
Who Should Use Coolors?
Coolors is useful for web designers, brand designers, illustrators and students who need color ideas fast. It also helps anyone who wants to check that text and background colors are easy to read. Before buying Pro, check whether you need palettes with more than 5 colors, unlimited saves or the AI tools, because the free plan limits these.
How Does Coolors Work?
- Open the Palette Generator and press the spacebar to make a new palette. The free plan makes palettes with up to 5 colors.
- Start from a photo with the Image Picker, or browse the Explore Palettes page for ready palettes.
- Use the Contrast Checker to see if your text and background colors are easy to read.
- Save the palette to a project or collection. Then export it as a PDF, image, CSS, SVG or another format.
Coolors Pricing and Plans
Coolors has two plans in the screenshot: Free and Pro. The prices are in Indian rupees. Free costs ₹0. Pro shows ₹231 per month, with ₹385 crossed out, and ₹2,772 billed yearly. The screenshot does not show a monthly billing price. Pro adds Coolors AI with 3000 credits per month, no ads, palettes with up to 10 colors, and unlimited saved palettes. Credits are units that pay for AI features.
| Plan | Price | Billing | Main Features and Limits |
|---|---|---|---|
| Free | ₹0 | Not applicable | Ads shown; palettes up to 5 colors; save 10 palettes; 1 project and 1 collection |
| Pro | ₹231 per month (₹385 crossed out) | Yearly (₹2,772 billed yearly) | Coolors AI (3000 credits per month); no ads; palettes up to 10 colors; unlimited saves |
Official pricing page: https://coolors.co/pricing
Is Coolors Free?
Yes. Coolors is free to use, and the free plan has no time limit. It shows ads and lets you make palettes with up to 5 colors. You can save 10 palettes and 5 colors, and keep 1 project and 1 collection. Free users can also pick colors from an image.
Coolors Key Features
Palette Generator
The Palette Generator makes a new color palette each time you press the spacebar. The free plan makes palettes with up to 5 colors. Pro goes up to 10 colors and can also make palettes with color theory rules.
Explore Palettes
Explore Palettes lets users browse ready color schemes by topic, style, color or hex value. The free plan lists 10K+ ready schemes. Pro lists 10M+. A hex value is the code that names a color, such as #FF5733.
Image Picker
The Image Picker pulls colors out of a photo and turns them into a palette. Users can upload an image, paste a link, use a camera or search stock photos. Uploads have a 10 MB limit.
Contrast and Accessibility Tools
The Contrast Checker calculates the contrast ratio of text and background colors. Color pages also show how a color looks on white and on black, and whether it is color blind friendly. Pro adds a contrast check for a whole palette.
Palette Visualizer
The Palette Visualizer shows your colors on real designs, so you can see how they look before you use them. Pro unlocks all of its layouts.
Coolors AI and Color Bot
Color Bot is an AI chat helper that answers color questions and suggests colors. Pro includes 3000 Coolors AI credits per month, and extra credits can be bought. Coolors says the AI may make mistakes, so check important details.
Should You Use Coolors?
Coolors fits designers and creators who want fast palettes, image-based colors and contrast checks, and the free plan works well for light use. Before buying Pro, check whether you need AI credits, more than 5 colors, unlimited saves or advanced export. Read the license before using palettes in client work. This overview is based on publicly available product information and is not a hands-on review.
Pros and cons
Pros
- The free plan has no time limit.
- Palettes can be exported as a PDF, image, CSS, SVG, ASE file or Tailwind code. Some export options need Pro.
- Coolors works on the web, in an iOS app, a Figma plugin and a Chrome extension. A Pro plan covers all of them.
- The license allows palettes in your own commercial and non-commercial work, with no credit needed.
Cons
- The free plan shows ads and limits palettes to 5 colors, saves to 10 palettes, and accounts to 1 project and 1 collection.
- AI features use credits. Pro includes 3000 per month, and extra credits cost more.
- Palette contrast checks, color variations, advanced export, a custom logo on PDFs and a private profile need Pro.
- The license does not allow selling or sharing palettes, putting them in stock sites or design templates, or using them to train AI.
Popular Coolors use cases
Website and App Color Schemes
Designers can make a palette for a site or app and preview it on real designs before building.
Brand Color Palettes
Brand designers can explore palettes by style, save them in projects and share them with clients as PDFs.
Palettes From Photos
Illustrators and creators can pull colors from a photo and turn them into a palette.
Accessible Color Checks
Teams can check that text and background colors have enough contrast to be easy to read.
Frequently asked questions
Is Coolors free?
Yes. Coolors says it is always free to use, and the free plan has no time limit. The free plan shows ads and has limits on saved palettes, projects and colors. Pro removes these limits and adds the AI tools.
What are the limits of the Coolors Free plan?
The free plan shows ads. Palettes can have up to 5 colors. You can save 10 palettes and 5 colors, and keep 1 project and 1 collection. It lists 10K+ ready color schemes, limited collage options and a basic public profile page.
What does Coolors Pro add?
Pro adds Coolors AI with 3000 credits per month, no ads, palettes with up to 10 colors, 10M+ ready schemes, unlimited saves, projects and collections, advanced export, a private profile, a custom logo on PDFs and dark mode.
Can I use Coolors palettes commercially?
The license says palettes are available for your own commercial and non-commercial use in print and digital products. You cannot sell, share or redistribute them, put them in stock sites or templates, or use them to train AI. The license page was updated in August 2023.
What happens to my saved palettes if I downgrade?
Coolors says your content is not deleted. Because the free plan limits saved palettes, projects and collections, you must delete older items before saving new ones. The downgrade takes effect at the end of the paid period.
