What Is Leonardo.Ai?
Leonardo.Ai is a web and mobile platform that makes images from text prompts. Users pick a model, describe what they want, and spend tokens to generate. Tokens are units that pay for each action. The platform also offers image editing tools, personal AI models and video generation. Leonardo.Ai has apps for iOS and Android.
Who Should Use Leonardo.Ai?
Leonardo.Ai is useful for illustrators, game artists, marketers and small business owners who need many image ideas fast. Casual users can try it on the free plan. People who need private images, more models or higher output should check the paid plans, because the free plan makes images public.
How Does Leonardo.Ai Work?
- Create an account on the Leonardo.Ai website with single sign-on or email, then log in at app.leonardo.ai.
- Pick a model and write a text prompt that describes the image you want.
- Check the token cost shown before you generate, then start the generation.
- Refine the result with tools such as image-to-image, AI Canvas, background removal or upscaling.
- On a paid plan, turn on Private Mode if you want your images hidden from other users.
Leonardo.Ai Pricing and Plans
The pricing screenshot shows four monthly plans in US dollars, before tax: Free, $12, $30 and $60. The plan names and the top of the cards are cut off. Each plan sets a token amount, and tokens pay for every generation. The $30 plan adds unlimited relaxed image generation for select models. The $60 plan adds relaxed video generation too. The screenshot does not show yearly prices.
| Plan | Price | Billing | Main Features and Limits |
|---|---|---|---|
| Free | $0/month (ex. tax) | Not applicable | 150 tokens per day; Auto model access only; public creations; basic quality settings; 1 personal collection |
| $12 plan | $12/month (ex. tax) | Monthly | 8,500 tokens per month; 80+ models; private creations; 10 personal AI models; 2 simultaneous generations; top-up tokens |
| $30 plan | $30/month (ex. tax) | Monthly | 25,000 tokens per month; 80+ models; 20 personal AI models; 3 simultaneous generations; unlimited relaxed image generation for select models |
| $60 plan | $60/month (ex. tax) | Monthly | 60,000 tokens per month; 80+ models; 50 personal AI models; 6 simultaneous generations; unlimited relaxed image and video generation for select models |
Official pricing page: https://leonardo.ai/pricing
Is Leonardo.Ai Free?
Yes. Leonardo.Ai has a free plan with 150 tokens each day. Unused free tokens expire daily. The screenshot shows the Free plan has Auto model access only, basic quality settings, public creations and one personal collection. Leonardo.Ai says it offers no free trial on consumer paid plans.
Leonardo.Ai Key Features
Image Generation with Many Models
Users type a prompt and generate images with Leonardo.Ai's own models, such as Phoenix, and with other models, such as FLUX. Each model has its own token cost, shown before generating. Paid plans in the screenshot list access to 80+ models.
Image Editing Tools
Leonardo.Ai lists tools such as AI Canvas, Image-to-Image and Blueprints for changing and building on images. It also offers background removal and upscaling. These tools help users turn a first draft into a finished image.
Character Reference and Image Guidance
Character Reference helps users keep one character consistent across new styles, places and poses. Image guidance lets users upload images and use them to steer the result.
AI Video Generator
Leonardo.Ai includes an AI video generator that can animate still images. The help center lists video models such as Motion 2.0 and WAN 2.6. In the screenshot, only the $60 plan lists unlimited relaxed video generation for select models.
Personal AI Models
Paid plans can train personal AI models, which are custom models built from a user's own images. The screenshot lists 10, 20 and 50 personal models on the $12, $30 and $60 plans. Leonardo.Ai says users cannot download a custom model.
Token Rollover and Top-Ups
Paid users get a rollover bank that stores unused monthly tokens for up to three months. They can also buy top-up tokens, which never expire but need an active plan. On supported plans, Unlimited Generations start only after all tokens run out, with slower speeds.
Should You Use Leonardo.Ai?
Leonardo.Ai looks useful for people who want a free way to test AI images, then move to private images and more models on a paid plan. Check the token costs of the models you plan to use, because each action spends tokens. Also remember that Free creations are public. This overview is based on publicly available product information and is not a hands-on review.
Pros and cons
Pros
- The free plan gives 150 tokens each day, and Leonardo.Ai says commercial use is allowed for free users too.
- Paid plans add Private Mode, a token rollover bank and top-up token packs.
- Image generation, editing tools and video are in one platform, with 80+ models on paid plans.
- Paid plans can train personal AI models.
Cons
- Free plan creations are public, and Leonardo.Ai can use public images.
- There is no free trial on consumer paid plans.
- Token costs change by model and feature, and free tokens expire each day.
- The interface and support are English only.
Popular Leonardo.Ai use cases
Concept Art and Illustration
Illustrators and game artists can make concept art and character designs from text prompts.
Marketing Images
Marketers can create social media images and ad visuals, then upscale or edit them.
Consistent Characters
Brand teams can keep one mascot or character consistent across many images with Character Reference.
Short Video Clips
Content creators can animate still images into short video clips.
Frequently asked questions
Is Leonardo.Ai free?
Yes. Leonardo.Ai has a free plan with 150 tokens each day. Paid plans give more tokens, private creations and more features. Leonardo.Ai does not offer free trials on its consumer paid plans, so the free plan is the way to test it.
What are the limits of the Leonardo.Ai Free plan?
Free users get 150 tokens a day, and unused tokens expire. In the screenshot, Free has Auto model access only, public creations, basic quality settings and one personal collection. Free users also face stricter content filtering than paid users.
Can I use Leonardo.Ai images commercially?
Yes. Leonardo.Ai says you can use images you generate for commercial purposes, and this includes free users. Check the Terms of Service and the commercial usage article for the current rules before using images in client or business projects.
What happens to unused tokens in Leonardo.Ai?
On paid plans, unused monthly tokens move to a rollover bank that holds up to three months of tokens. Free tokens do not carry over to the next day. Top-up tokens never expire, but you need an active subscription to use them.
Can I make my Leonardo.Ai images private?
Yes, on paid plans. Leonardo.Ai has a Private Mode toggle for paid subscribers. When it is on, only you can see the images. Images made with Private Mode off are public, and all Free plan creations are public.
