What Is HeyGen?
HeyGen is an AI video platform that makes videos with AI avatars and AI voices. An AI avatar is a digital person who can speak in a video. You can start from a script, a text prompt, an image, an audio file, or a PowerPoint or PDF deck. HeyGen also translates existing videos into other languages and matches the speaker’s lip movements. The finished video can be edited, downloaded and shared.
Who Should Use HeyGen?
HeyGen is useful for marketers, trainers, sales teams and small businesses that make talking-person videos without recording themselves each time. It also helps teams with customers in different countries, because videos can be translated. Before you pick a plan, check the video length, export quality and credit limits, since they change by plan.
How Does HeyGen Work?
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Choose a starting point, such as Video Agent, the AI Studio editor, or video translation.
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Add your input. This can be a script, a text prompt, files or images, or a video you want to translate.
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Pick an avatar and a voice, or choose the target languages for a translation.
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Generate the video and check the result. Edit the script, scenes or captions if needed.
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Download the video or share it.
HeyGen Pricing and Plans
The screenshot shows three plans with monthly billing: Free, Creator and Pro. Free costs $0 per month. Creator costs $29 per month. Pro costs $49 per month, and its credit menu is set to 1,000 credits.
Credits are units that pay for AI features. The paid plans show a yearly option with “2 months free,” but the screenshot does not show yearly prices, so none are listed here. The screenshot covers these three plans only. It does not show Business, Enterprise or API plans.
| Plan | Price | Billing | Main Features and Limits |
|---|---|---|---|
| Free | $0 per month | Not applicable | 3 videos per month with a watermark, up to 1 minute each, 30+ languages |
| Creator | $29 per month (monthly billing) | Monthly or yearly | 600 credits, 1080p export, no HeyGen branding, 175+ languages |
| Pro | $49 per month with 1,000 credits (monthly billing) | Monthly or yearly | 4K export, videos up to 30 minutes, highest usage limits |
Pricing source: User-provided official pricing screenshots.
Screenshot date: Not provided
Official pricing page: https://www.heygen.com/pricing
Is HeyGen Free?
Yes. The Free plan costs $0 per month and includes 3 videos per month with a watermark. A watermark is a logo shown on the video. Each video can be up to 1 minute long. Free users get access to Avatar IV and Video Agent, one Custom Video Avatar and over 500 ready-made presenters. HeyGen’s blog says the free video count can be 1 to 3 per month, depending on region.
HeyGen Key Features
AI Avatars
HeyGen offers several avatar engines, including Avatar III, Avatar IV and Avatar V. Users can pick a ready-made presenter or make a Custom Video Avatar. Avatar V has limited usage on the Creator plan and full access on Pro.
Video Agent
Video Agent makes a video from a text prompt. It can add motion graphics, B-roll (extra scenes shown over the speech) and presenter footage. Users can upload images, videos, logos and documents. They can review the plan first, then change scenes by chatting or in AI Studio.
Video Translation
Users upload a video or paste a YouTube link, then choose up to 10 target languages at once. HeyGen translates the speech, keeps a matching voice and aligns lip movements. HeyGen lists support for 175+ languages and dialects. On the Free plan, translation is limited to 3 videos per month, up to 3 minutes each.
PowerPoint and PDF to Video
HeyGen lists PPT and PDF decks as inputs. This helps teams turn slides into a talking-presenter video for training, sales or updates.
AI Studio
AI Studio is a script-based video editor. It lets users control delivery, gestures and tone, and it includes a Brand Kit, automatic captions and B-roll. Several people can work together on a video.
HeyGen Voice
HeyGen Voice turns text into speech. The pricing screenshot shows up to 10 hours of text-to-speech on Creator and over 16 hours on Pro. HeyGen also lists AI voice cloning.
Pros and cons
Pros
- Makes videos from scripts, prompts, images, audio, slides and YouTube links.
- Translates videos into 175+ languages and dialects with lip-sync.
- Has a free plan, so you can try it before you pay.
- Offers developer APIs for video creation, translation and lip-sync.
Cons
- Free videos have a watermark, are limited to 3 per month and last up to 1 minute.
- 4K export, Cinematic Avatars and the newest video model access are Pro-only features.
- Avatar V has limited usage on the Creator plan.
- Credit use varies by feature. HeyGen’s help center estimates Video Agent at about 60 to 80 credits per minute, or about 180 to 240 with Seedance, so credits can run out fast.
Popular HeyGen use cases
Marketing and Ad Videos
Make short promo videos with an AI presenter, then change the script and voice for each campaign.
Training and Learning Videos
Turn slides or documents into videos where an avatar explains the content.
Videos in Other Languages
Translate an existing video into other languages so customers in different countries can watch it.
Sales and Social Videos
Create short, vertical or landscape videos from a prompt using Video Agent.
Frequently asked questions
Is HeyGen free?
Yes. HeyGen has a Free plan that costs $0 per month. It includes 3 videos per month with a watermark, each up to 1 minute long. Paid plans remove the watermark and add more features.
What are the limits of the HeyGen Free plan?
The Free plan allows 3 videos per month, each up to 1 minute, with a watermark. It includes 30+ languages and one Custom Video Avatar. HeyGen’s blog says the video count can be 1 to 3 per month depending on region.
How many languages does HeyGen support?
HeyGen lists 175+ languages and dialects for translation, lip-sync and voice. The Creator plan shows 175+ languages. The Free plan shows 30+ languages.
Does HeyGen have an API?
Yes. HeyGen for Developers offers APIs for video creation, Video Agent, translation and lip-sync. HeyGen’s FAQ says API pay-as-you-go starts at $5 with no monthly commitment. API plans are separate from the subscription plans above.
What is the difference between Creator and Pro?
Creator costs $29 per month and has 600 credits and 1080p export. Pro costs $49 per month with 1,000 credits selected and adds 4K export, Cinematic Avatars and longer videos of up to 30 minutes. Pro also has the highest usage limits.











