What Is Frase?
Frase is a content platform for Google and AI search. It looks at what already ranks, writes drafts in your brand voice and scores pages for SEO and GEO. GEO means getting cited by AI tools like ChatGPT. Frase can publish to WordPress, Webflow, Sanity or Wix. It also watches your pages for lost rankings and tracks how AI tools mention your brand.
Who Should Use Frase?
Frase is useful for content marketers, SEO teams, agencies and small businesses that write articles and want to show up on Google and in AI answers. Solo writers can start with one site on Starter. Agencies with many client sites should look at Scale. Frase says white-label reports need an Enterprise plan.
How Does Frase Work?
- Start a free trial and add your site. Frase checks your pages and ranks the fixes by impact.
- Pick a topic from the opportunity list or topic map. SEO Research builds a brief from the pages that already rank.
- Frase Agent writes a draft in your brand voice. You edit it and give feedback.
- Publish to WordPress, Webflow, Sanity, Wix or FraseCMS.
- Content Guard watches your live pages for lost rankings and drafts fixes for you to approve.
Frase Pricing and Plans
The screenshot shows four plans in US dollars: Starter, Professional, Scale and Enterprise. Each priced plan shows the yearly rate, with the month-to-month price crossed out. Starter is $39 per month billed yearly, or $49 monthly. Professional is $103 per month billed yearly, or $129 monthly. Scale is $239 per month billed yearly, or $299 monthly. Enterprise is custom. Starter, Professional and Scale show a 7-day free trial with no credit card. The plans differ in seats, sites, articles and audit pages each month.
| Plan | Price | Billing | Main Features and Limits |
|---|---|---|---|
| Starter | $39/month (billed yearly at $468/yr), or $49 monthly | Monthly or yearly | 1 seat, 1 site, 10 articles and 50 audit pages each month |
| Professional | $103/month (billed yearly at $1,236/yr), or $129 monthly | Monthly or yearly | 3 seats, 5 sites, 40 articles, 250 audit pages, content calendar |
| Scale | $239/month (billed yearly at $2,868/yr), or $299 monthly | Monthly or yearly | 5 seats, up to 10 domains, 100 articles, 1,000 audit pages, client reports |
| Enterprise | Custom | Not stated | Custom seats and limits, white-label reports, SSO and SAML |
Official pricing page: https://www.frase.io/pricing
Is Frase Free?
Frase has a 7-day free trial on Starter, Professional and Scale, and no credit card is needed. The trial gives Professional's full features with caps of 5 articles, 50 audit pages, 25 AI prompts and up to 3 seats. FraseCMS hosting also has a free tier of 100,000 page views a month. Frase offers free tools too, such as a GEO Score Checker.
Frase Key Features
SEO Research and Topic Clusters
SEO Research studies what already ranks for your topic and ends in a content brief. Topic Clusters maps the subtopics around each topic, so you can see what you have written and what is missing.
Content Optimization
Frase gives each page an SEO score and a GEO score. You can use them to improve pages for Google and for AI answers. The scores change as you apply the fixes.
AI Agent and Brand Voice
Frase Agent reads the pages that rank and writes a draft. It follows a brand voice learned from your site or set by you in the Brand Hub. You can give one line of feedback, and the agent rewrites.
AI Visibility
AI Visibility tracks where AI tools mention your brand. Starter covers ChatGPT and Google AI. Professional adds Perplexity. Scale adds Claude and Gemini. It is a separate feature from Content Guard and does not change your content.
Content Guard
Content Guard watches published pages for lost rankings or traffic in Google. It writes a fix, and you approve it before it goes live. Starter watches 10 pages, Professional 75 and Scale 300.
Publishing and FraseCMS
Frase publishes to WordPress, Webflow, Sanity and Wix. You can also host on FraseCMS, which is included free with every plan. The MCP server and CLI let you run Frase from tools like Claude and Cursor on every plan.
Should You Use Frase?
Frase provides an end-to-end content workflow that bridges competitive SERP research, AI drafting in brand voice, and continuous traffic monitoring via Content Guard. The 7-day credit-card-free trial offers a risk-free method to evaluate its automated brief generator and CMS publishing capabilities, making it particularly valuable for editorial teams managing multiple search campaigns. This overview is based on publicly available product information and is not a hands-on review.
Pros and cons
Pros
- It covers research, writing, optimizing, publishing and monitoring in one platform.
- The 7-day free trial needs no credit card.
- Starter stops at its monthly limits, so there are no surprise charges. Extra usage on Professional and Scale is optional and off by default.
- Content Guard changes need your approval by default.
Cons
- White-label reports and a branded client portal are only on Enterprise.
- Starter is limited to 1 seat, 1 site and 10 articles a month.
- Extra seats cost $29 per month each, and extra articles and audit pages cost more if you turn on pay-as-you-go.
- Rankings and AI citations take weeks to build, and Frase does not promise results in a 7-day trial.
Popular Frase use cases
Write Content Briefs and Drafts
You can turn a topic into a brief and a draft in your brand voice.
Refresh Pages That Lose Traffic
You can use Content Guard to find slipping pages and approve a drafted fix.
Track Your Brand in AI Answers
You can use AI Visibility to see which AI tools mention you and how often.
Run Content for Client Sites
Agencies can use Scale to work on up to 10 domains and export client-ready reports.
Frequently asked questions
Is Frase free?
Frase has a 7-day free trial with no credit card. After that, paid plans in the screenshot start at $39 per month billed yearly. FraseCMS hosting has a free tier, and Frase has free tools.
What are the limits of the Frase free trial?
The trial includes Professional's full features. It caps usage at 5 articles, 50 audit pages, 25 AI prompts and up to 3 seats. It lasts 7 days.
Which platforms does Frase publish to?
Frase publishes to WordPress, Webflow, Sanity and Wix. You can also publish to FraseCMS, which is hosted by Frase. You do not have to move your site to Frase.
What happens when I reach a monthly limit?
On Starter, Frase stops at the limit until your cycle resets or you upgrade. On Professional and Scale, you can turn on pay-as-you-go. It is off by default and bills at the end of your cycle.
Can Frase publish content by itself?
Yes, if you allow it. Content Guard asks for approval by default. You can let Frase ship low-risk fixes on its own, and you can switch that off again.
